· Broadcast radio
· In store Audio
· Internet Radio
Broadcast Radio:
There are 2 different types of broadcast radio. They make their playlists for a variety of different reasons. Public service radio stations will have specific demographic profiles. Their Playlists will appeal to each of these.
Commercial radio station playlists depend on who their target audience actually is.
An example of a commercial broadcast radio station is Capital FM. They play the recent music hits, therefore cover a few genres, such as R'n'B, Dance and Hip Hop. They play different genres to give their audience what the want. Their target audience is 15-34 year olds.
Commercial radio station playlists depend on who their target audience actually is.
An example of a commercial broadcast radio station is Capital FM. They play the recent music hits, therefore cover a few genres, such as R'n'B, Dance and Hip Hop. They play different genres to give their audience what the want. Their target audience is 15-34 year olds.
Listening to the show I found that they branded their show around 8 times. The presenting style is casual and speak to the audience as though they're there in the conversation. They also have Mancunian accents and use slang. Their personalities come trough as jokey and fun. The weather, news and traffic updates are mentioned.
They use adverts in between songs and talking which makes the show longer, but also brings the station more money.
You can listen to broadcast radio pretty much wherever you go which is a bonus - however this does depend on what area you're in, as sometimes you can lose signal of the show you're listening too. You can listen to Broadcast Radio in the car, at home and even at work; they can even be found on the Internet.
On Thursday 14th of March we visited the BBC Radio Studio's in Manchester to see how they plan and produce the content for their shows. We found out that their target audience was people over the age of 55. Their ratio of speech to audio is around 60% to 40%. The older the listeners are, they prefer to hear more speech than music.
They prefer to have more speech on the radio as older people generally spend a lot of time alone, therefore they feel more engaged when there is discussion on the radio.
The BBC carry out market research by having groups of people listen too music and then tell the studio what they think of the songs. The station will then make a playlist of the songs that will keep the listeners from turning over, however these songs will not neccecarily be their favourite. Although chart music isn't aimed at older people, the station still play some of their songs as it is still popular amongst some of the listeners.
The station identify themselves after every link. This leaves a lasting impression on the listeners who will then be loyal to them.
You can listen to broadcast radio pretty much wherever you go which is a bonus - however this does depend on what area you're in, as sometimes you can lose signal of the show you're listening too. You can listen to Broadcast Radio in the car, at home and even at work; they can even be found on the Internet.
On Thursday 14th of March we visited the BBC Radio Studio's in Manchester to see how they plan and produce the content for their shows. We found out that their target audience was people over the age of 55. Their ratio of speech to audio is around 60% to 40%. The older the listeners are, they prefer to hear more speech than music.
They prefer to have more speech on the radio as older people generally spend a lot of time alone, therefore they feel more engaged when there is discussion on the radio.
The BBC carry out market research by having groups of people listen too music and then tell the studio what they think of the songs. The station will then make a playlist of the songs that will keep the listeners from turning over, however these songs will not neccecarily be their favourite. Although chart music isn't aimed at older people, the station still play some of their songs as it is still popular amongst some of the listeners.
The station identify themselves after every link. This leaves a lasting impression on the listeners who will then be loyal to them.
In Store Audio:
Most shopping centres and retailers these days use in store audio for different reasons. Often, this is for promotional - songs are used to promote a product or a sale. They will choose songs which create a relaxing mood or atmosphere while customers are looking around. For example, The Disney Store will play songs which children can relate too. They will most probably have been in Disney Films, such as Hannah Montana's 'Hoe Down, Throw Down'. A shop will advertise the deals that they have on, and depending on which one you are in, will identify themselves quite alot (obviously differing depending on which shop you're in).
The Presenters style won't be shown that much as it is mostly songs and pre-recorded adverts. In-Store Audio is also much cheaper than using Broadcast Radio. An advantage of listening to an In-Store Audio is that the signal will always be good without anything being lost. However if you like the music that is played in that particular
The Presenters style won't be shown that much as it is mostly songs and pre-recorded adverts. In-Store Audio is also much cheaper than using Broadcast Radio. An advantage of listening to an In-Store Audio is that the signal will always be good without anything being lost. However if you like the music that is played in that particular
Internet Radio:
Usually, you can listen to Internet Radio services anywhere you are. It is a popular type
of radio which offers music, sports, news, weather and talk. For example Punk FM only
plays music with no talk from the presenters at all. This is because they have fewer listeners than broadcast radio does as they only play Punk which is very specific so a lot of the public will not like this genre.
Their audience is made up of people who want to listen to this genre of music which was made between 1976 and 1979. They usually play around 20 songs an hour and unlike broadcast radio they do not indentify their show or play adverts because they need a licence to do this.
It is also cheaper to run an internet station than a Broadcast one.
Most Internet Radio stations do only play music, and leave out the speaking and news however stations such as Shock Radio (from Salford University) also have a focus on their presenters aswell as the music.
They genre they play is mostly dance and hipop and they chose this as this fits in with their audience of students. Around 8 shows are played in an ours show and they identify themselves twice. Their style is jokey and fun and they include a few shout outs and information about their personal life which makes the audince feel as though its a direct conversation.
They try to keep the audience entertained and engaged by doing quizzes and voting poll's. They also didn't have any adverts which listeners like.
of radio which offers music, sports, news, weather and talk. For example Punk FM only
plays music with no talk from the presenters at all. This is because they have fewer listeners than broadcast radio does as they only play Punk which is very specific so a lot of the public will not like this genre.
Their audience is made up of people who want to listen to this genre of music which was made between 1976 and 1979. They usually play around 20 songs an hour and unlike broadcast radio they do not indentify their show or play adverts because they need a licence to do this.
It is also cheaper to run an internet station than a Broadcast one.
Most Internet Radio stations do only play music, and leave out the speaking and news however stations such as Shock Radio (from Salford University) also have a focus on their presenters aswell as the music.
They genre they play is mostly dance and hipop and they chose this as this fits in with their audience of students. Around 8 shows are played in an ours show and they identify themselves twice. Their style is jokey and fun and they include a few shout outs and information about their personal life which makes the audince feel as though its a direct conversation.
They try to keep the audience entertained and engaged by doing quizzes and voting poll's. They also didn't have any adverts which listeners like.
As with everything, there are a variety of similarities and differences between the three types of stations. All three play music which suit their taret audience.
Broadcast radio has more variety in teir information than internet and in-store radio because they include news, weather updates and gossip etc.
Broadcast Radio has a better variety of information, some of the audience only want to listen to music which doesn't get much air time anymore, or a certain genre which isn't that popular (such as heavy metal or dubstep) therefore internet can be useful for these people.
You can listen to both internet radio and broadcast radio stations online, whereas you can only listen to instore radio when you're actually in the store.
Internet and In-store radio does not include advertisments for other companies or other products like broadcast stations do.
Broadcast radio has more variety in teir information than internet and in-store radio because they include news, weather updates and gossip etc.
Broadcast Radio has a better variety of information, some of the audience only want to listen to music which doesn't get much air time anymore, or a certain genre which isn't that popular (such as heavy metal or dubstep) therefore internet can be useful for these people.
You can listen to both internet radio and broadcast radio stations online, whereas you can only listen to instore radio when you're actually in the store.
Internet and In-store radio does not include advertisments for other companies or other products like broadcast stations do.
